Next weekend when Saturday night rolls around, like a food delivery from Lets Eat In (it takes forever to arrive and when it does finally get here, it’s gone again in the blink of an eye!), you may choose to go out to the pub to have a few pints of Guinness. Hey, depending on the pub, you might see me there doing the same. Well it’s the patriotic thing to do after all…


You could do something different with that €20 – €100, and in fact you don’t even have to wait until Saturday. Don’t worry I’m not going to suggest you buy a goat, or any other animal for a 3rd world family…

No I’m going to suggest that you take your Guinness money every once and a while and do something that while not always patriotic is really fun. Something that your inner geek will rejoice about.

I’m going to suggest that you take your beer money and spend it helping give birth!

Now hold up there hoss, I’m not advocating some weird ‘pay to be a midwife for a day’ scheme or anything like that. I’m not talking of the kind of birth involving the small pink, screaming offspring of a complete stranger, but rather a more technological variety of midwifery.

Just like you and I, mobile apps are delivered into this world by a stork that drops them off at mobile application developer’s houses. The storks, after all that flying, are really tired and pretty hungry so the mobile application developers have to feed them and give them a place to stay for the night. Both of these things cost money, so the mobile application developers need to raise seed capital in order to be able to birth these wondrous creations of the binary world.

And that’s where we come into the picture, with our Guinness money. is a site designed basically to allow us (as in your good self, and my good self, and any other good selves out there willing to be separated from their Guinness money) to make micro-investments in mobile apps which helps the mobile app dev to bring them to life.

Now, let’s get one thing straight – I said micro-investment, not micro-donation or micro-philanthropy. There’ll be no goats made, shipped or harmed in the birthing of the app you’ll be investing in and what’s more if you choose wisely you will make a return on your investment.

So, for arguments sake, let’s say you were browsing around and you saw an app that would:

1)      help you choose an outfit from your wardrobe for the pair of shoe’s you just took a picture of (thereby justifying your purchase)**


2)      explain step by step, with pictures, how you could tweak the engine of your car to get an additional 30bhp output from it, using only a toothbrush and a stick of chewing gum (MacGiver’s Petrolhead app)**

You could immediately choose to back the app’s development and in the process make yourself a tidy little return on your investment, not to mention a copy of the app when it gets released! Oh, and the pride of knowing that without you the awesomeness you helped bring into the world probably wouldn’t exist!

(** I know, I know – if gender stereotyping were a crime I’d be in deep shit…but just between you and me, I bet you read one or other of those apps and thought it would be pretty cool??!? Right??)

So tell me, have you ever crowd funded anything? Ever helped bring some cool new tech to life?

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Online business, digital marketing, and stories of being a digital nomad all from the creative trenches

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