Ireland & Canada

Neil
Sisson

Web3 CMO & AI Operator

Twenty years in marketing, nine of them in crypto. Now I build the AI that does the marketing. I love building anything, whether it's furniture or software. Husband and dad are my two most important jobs.

that's me Neil Sisson, smiling, in a grey leather jacket
--:-- in Ireland
where I've worked →
HivelloUpBotsLoop MarketsMonetumDePIN Coffee Hour

Today

straight off my X, no editing

What I'm doing

only things that are real. no waitlists.
Pre-revenueAI employee app

HyperSubstrate

An AI employee platform, built as a SaaS app for small accountancy and bookkeeping firms. It isn't making money yet, but it's where I've put the most time and tokens this year.

hypersubstrate.com →
most tokens spent
Podcast

Tokens & Coffee

My new show, and the follow-up to the DePIN Coffee Hour. Conversations about tokenised money, intelligence and assets. It's also where my #AIBusiness challenges live.

Follow the show →
Tokens & Coffee logo
● LiveSide project

Token Verdict

A 100-point check on a token before it launches. I built it on my own and it runs on its own. Founders use it to fix weak spots; investors use it to find them.

tokenverdict.com →
built solo
● Live betaNot-for-profit

TheTally.eu

Tracks what the EU actually votes on, bill by bill and politician by politician. Strictly non-partisan.

non-partisan
WritingBooks

Two books on the go

Ruthlessly Pursuing Happy: life lessons from someone who made every mistake possible. Hypercharged Human: what work looks like when it's one person and a team of AI agents.

in progress

The team

one human, a few agents, one pegboard

the line-up changes a lot. the pegboard stays.

Before this

twenty years in marketing, nine in web3
4M+podcast views in a year
100Knodes in under 6 months
90sfor an IEO to sell out
10xtoken value as CMO
  • 2025 – now

    DePIN Coffee Hourcreator & host

    A weekly live show started with no budget and no audience. A year later it had over 4 million views and 100+ founder interviews. YouTube · Spotify

  • 2024 – 2026

    HivelloCMO

    Took a DePIN aggregator from zero to 100,000 active nodes in under six months, through to its token launch.

  • 2024

    Monetumfractional CMO

    Made fiat-to-crypto payments make sense to small businesses that don't care about crypto.

  • 2022 – 2023

    Loop MarketsCMO

    Five product launches across four continents with a team of 30+.

  • 2020 – 2021

    UpBotsCMO

    Grew the team from 1 to 11. The IEO sold out in 90 seconds and the token went 10x.

Neil doesn't run campaigns; he builds movements. No hype, just results.

Simon Crean, Chief Product Officer, Hivello

On air

the latest from Tokens & Coffee
Tokens & Coffee
New show

Catch the latest episode

Conversations about tokenised money, intelligence and assets. New episodes show up here automatically.

Watch on YouTube
#AIBusiness · part of Tokens & Coffee

Challenges

Each challenge is a small business idea, set up in public and built to be run by my AI agents. The point is to test ideas fast and find out what agents can actually run. Every step gets posted on X under #AIBusiness.

Challenge 1 · running now#AIBusiness

30 days of kids' activity books

My kids get through colouring books faster than I can buy them. So I'm making a brand of my own: colouring, mazes, puzzles and little quests, printed through Amazon KDP and sold on Etsy. The test: can agents make, list and run it with me only checking the work?

Goal: an agent-run shop with real books for saleAmazon KDP + Etsy0 of 30 days posted

Every post tagged #AIBusiness on X becomes the next day here, automatically.

One idea

A small business, set up from scratch. Thirty posts to get it running.

In public

Every step goes on X under #AIBusiness, good days and bad ones.

Agent-run

The goal is a business my agents can run, with me checking the work.