Portfolio · Proof · Operator signal

Work that moved the needle

Selected case studies, products and media proof from Neil Sisson across Web3, DePIN, fintech and AI-native operator work.

4M+Podcast views in 12 months
100KActive Hivello nodes
4xTGE and token launch CMO
20+ yrsMarketing and growth experience
Testimonials

What people say when the work is done

Trust should show up before the case studies. These are real words from people who worked with Neil directly.

“Neil brings genuine optimism grounded in deep technical understanding. He translates complex blockchain concepts into compelling narratives that drive real adoption. As a collaborator, Neil excels at aligning technical teams, community members, and stakeholders around shared vision.”
Simon Crean · Product Strategy and Delivery · Hivello
“I had the privilege of working with Neil at Hivello where he led our marketing with both expertise and genuine warmth. Neil’s strategic insight and hands-on leadership were pivotal to Hivello’s successful TGE, transforming a complex token launch into a seamless, revenue-driving achievement.”
Nora Teglasi · Startup Operator · Hivello
Case Studies

Selected engagements with real outcomes

A clearer view of the work itself: the challenge, the operating move, and the result.

Chief Marketing Officer

Hivello

Dec 2024 - Feb 2026 · DePIN aggregator · Amsterdam remote

100KActive nodes
< 6 moTime to reach
0Starting brand

The challenge

  • Built demand from zero in a category most people still needed explained.
  • Needed to attract technically sceptical node operators, not casual browsers.
  • No existing playbook for DePIN aggregation at this scale.

What Neil did

  • Built the growth function from scratch across brand, acquisition, community and retention.
  • Directed multi-channel growth using partnerships, community loops, performance and earned media.
  • Coordinated launch strategy across Product, Sales and Finance with weekly C-suite reporting.
User acquisitionCommunity growthTGE strategyDePIN
Creator and Host

DePIN Coffee Hour

Feb 2025 - Present · Independent podcast and livestream

4M+Total views
12 moTo reach 4M+
100+Founder episodes

The challenge

  • Started with no budget, no team and no incumbent audience.
  • Needed to turn content into both authority and relationship leverage.
  • Category was early enough that the media lane was still open to claim.

What Neil built

  • Built a repeatable founder interview format that felt like signal, not scripted promo.
  • Distributed across YouTube, Spotify, X, LinkedIn and Telegram.
  • Used the show as a door-opener and trust-builder with DePIN founders and operators.
Audience buildingContent strategyOwned mediaFounder network
Chief Marketing Officer

UpBots

Jun 2020 - Nov 2021 · Automated trading platform

10xToken valuation
90 secIEO sellout
1 to 11Team built

The challenge

  • Needed to build a credible launch narrative in an overcrowded trading-bot market.
  • Had to grow both investor demand and user attention ahead of an FTX IEO.
  • Required a real community, not rented hype.

What Neil did

  • Scaled the marketing team and community support operation rapidly.
  • Built pre-launch momentum using gamification, NFT campaigns and performance channels.
  • Owned the full funnel from awareness to activation and retention.
IEO launchSaaS marketingCommunity growthTeam building
Chief Marketing Officer

Loop Markets

Mar 2022 - Jan 2023 · DeFi platform

5Products launched
30+Team members
4Continents

The challenge

  • Multiple product launches happening in parallel across DEX, NFT and token initiatives.
  • Global execution complexity with no simple centralised rhythm.
  • Crowded market meant each product needed its own reason to matter.

What Neil did

  • Directed global marketing across the full suite rather than treating each launch as a silo.
  • Built cross-functional coordination across Product, Engineering, BD and Community.
  • Executed paid, organic, KOL and community campaigns while shaping airdrop strategy.
Multi-product launchGlobal marketingCross-functionalDeFi
Fractional CMO

Monetum

Jul 2024 - Dec 2024 · B2B fiat-crypto payment infrastructure

B2BMarket focus
SMEPrimary ICP
InboundGrowth motion

The challenge

  • Complex compliance-heavy offer needed to be legible to non-crypto buyers.
  • ICP, positioning and demand capture all needed sharpening at the same time.
  • Had to create commercial clarity without sounding like crypto theatre.

What Neil did

  • Defined ICP and messaging around real SME pain points.
  • Built the inbound playbook across content, SEO and partner channels.
  • Positioned the offer against both traditional payment rails and crypto-native alternatives.
B2B marketingDemand generationGTM strategyFintech
Products Built

Proof that this is not just advisory work

Neil is not only the person telling founders what to build. He is also building his own products, funnels and media assets in public.

Live product

Token Verdict

Independent pre-TGE token assessment service with its own methodology, funnel and paid offer structure.

100-point methodologyFounder and investor offersCrypto-native payments
Live project

Million Dollar Mission

Build-in-public experiment documenting the road from small starting capital toward a much bigger outcome, with AI-native execution at the centre.

Daily trackingContent engineAI workflow proof
Media and Distribution

Owned channels, not borrowed attention

If someone wants to verify the signal, these are the places to do it.

Podcast

DePIN Coffee Hour

Founder interviews, category signal and long-form conversations with builders across DePIN.

Social

X and LinkedIn

Daily commentary, marketing takes, founder narrative thinking and market observation.

Code and build logs

GitHub

Operator proof for the AI-native side of the work, including public build traces and experiments.

Contact

If you need a growth operator who actually ships

The cleanest next step is either a Telegram message, a LinkedIn connection, or a quick look at the CV. No dead links. No fake buttons. Just working paths.